Will the Coyotes change their name in Utah?


The NHL is making a historic move to Salt Lake City, Utah, as the NHL Board of Governors has greenlit the sale of the Arizona hockey club to the Smith Entertainment Group. Led by Ryan and Ashley Smith, known for their ownership of the NBA’s Utah Jazz, the Smiths have long been in talks with the city to introduce a hockey franchise to the region.

This significant shift marks the end of an era for hockey in the desert of Arizona, albeit temporarily. The Coyotes, who relocated from Winnipeg in 1996, have called Arizona home for nearly three decades. However, with the sale, current owner Alex Meruelo’s deal with the league allows for a potential “restart” of the franchise if a viable arena plan materializes. Nevertheless, for the time being, the NHL’s presence in Arizona comes to a close.

On the flip side, Utah welcomes its first NHL team, sparking anticipation for a prosperous future in Salt Lake City. While the state has hosted minor league hockey in the past, this marks a significant opportunity for the sport to flourish in the region on a larger scale.


Amidst the excitement of the relocation, one burning question looms large: what will the team be called? With the move from Arizona to Utah, there’s speculation whether the team will retain the Coyotes moniker or adopt a new identity altogether.

As fans eagerly await the unveiling of the team’s new name, The Sporting News stands ready to track all the latest developments and rumors surrounding the branding of the NHL’s newest addition to Salt Lake City.


Will the Coyotes change their name in Utah?

With the recent acquisition of the club, Ryan Smith and his team are now tasked with the pivotal decision of selecting a name for the newly minted Utah-based hockey franchise. While many details are still up in the air, one certainty is that the team’s name will prominently feature “Utah,” omitting “Salt Lake City” from the title. Smith himself confirmed this detail, emphasizing that the decision-making process will be deliberate and thorough.

Interestingly, Smith hinted that the team might not unveil a new nickname in time for the commencement of the 2024-25 season, underscoring the careful consideration being given to this significant branding choice. The timeline for finalizing the name remains undisclosed, leaving fans eagerly awaiting updates.

Intriguingly, five trademark applications have already been filed with the US Patent and Trademark Office, potentially hinting at some of the names under consideration. Moreover, additional applications have been submitted in recent days, suggesting a flurry of activity surrounding the naming process.

Excitingly, fans will play a pivotal role in shaping the identity of the Utah franchise. Smith has pledged to engage supporters by conducting a fan bracket to determine the team’s moniker. True to his word, a survey has been posted, offering fans the opportunity to cast their votes for their preferred name. The initial round of fan voting will remain open until May 22, providing enthusiasts with a chance to voice their opinions and influence the franchise’s future identity.

Options abound, with names ranging from Black Diamonds to Yeti, each carrying its own unique charm and potential for resonance with fans. As the voting process unfolds, anticipation mounts as fans eagerly await the revelation of the chosen name, marking a significant milestone in the journey of Utah’s newest hockey franchise.