What is the Pizza Meter and why does TikTok think it means World War 3 is coming?

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In the midst of mounting global tensions and the specter of a potential third World War looming large, an age-old concept known as the Pizza Meter has resurfaced, capturing the attention of many Americans. With worries about economic instability, job insecurity, and geopolitical strife plaguing the collective consciousness, people are turning to unconventional indicators, including pizza purchases, to gauge the state of affairs.

 

But what exactly is the Pizza Meter?

This quirky phenomenon first gained recognition during the Cold War era in the 1980s and early 1990s. Frank Meeks, the owner of numerous Domino’s Pizza franchises around Washington DC, observed a peculiar pattern: an uptick in pizza orders to government buildings preceding major national announcements. This correlation became increasingly apparent over time, suggesting a peculiar link between pizza consumption and significant political events.

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The trend has manifested on several notable occasions throughout history, serving as a harbinger of impending political shifts and international crises. From the Iraqi invasion of Kuwait in 1990 to the 1991 Soviet coup attempt, and more recently, during Iran’s missile attack against Israel in April 2024, spikes in pizza deliveries to government offices have often foreshadowed moments of heightened geopolitical tension.

However, the Pizza Meter’s newfound prominence has also raised concerns about national security. As the connection between pizza orders and political crises becomes more recognized, officials in Washington DC have taken precautions to obfuscate the trend. Ordering pizzas from multiple locations at different times has become a common strategy to prevent foreign adversaries from discerning sensitive information or predicting strategic moves based on pizza consumption patterns.

Indeed, the Pizza Meter has become so ingrained in the fabric of national security that it is believed foreign entities, including Soviet officials in the past, have monitored pizza orders to glean insights into US decision-making processes. As a result, efforts to conceal this phenomenon have intensified, highlighting the importance of maintaining secrecy in matters of state.

Yet, despite attempts to cloak the Pizza Meter in secrecy, its resurgence has not gone unnoticed, particularly among younger generations who are quick to draw connections between pizza orders and global crises. Amid ongoing conflicts between Russia and Ukraine, the protracted Israel-Hamas conflict, and myriad other geopolitical flashpoints, speculation about the implications of increased pizza consumption in DC continues to stir public discourse.

Ultimately, while the Pizza Meter may offer a whimsical lens through which to view geopolitical events, its reappearance serves as a sobering reminder of the uncertainties and complexities of the modern world. As tensions escalate and crises unfold, perhaps the simplest of indicators—such as pizza deliveries—may provide insights into the machinations of global affairs, prompting both speculation and contemplation about the future.