What is Questlove’s web series ‘Quest for Craft’ about?


Amir ‘Questlove’ Thompson is a multi-talented individual who wears many hats in the entertainment industry. Aside from being the drummer for the legendary rap group The Roots, which also serves as the house band on The Tonight Show Starring Jimmy Fallon, he boasts an impressive resume that includes six Grammy wins, an Oscar, and bestselling author status. Additionally, he hosts a web series called “Quest for Craft,” which is now entering its third season. But what exactly is the show all about?

Described in a recent interview as a “conversational investigation,” “Quest for Craft” centers around conversations with fellow creators. In the series, Questlove engages with notable figures such as comedian Michael Che, author Malcolm Gladwell, and ballet dancer Misty Copeland.

The show’s press release states that “Quest for Craft” delves into modern creativity through in-depth conversations with passionate creators who pour their hearts into their respective crafts. Questlove believes that these artists, whether they express themselves through music, writing, or other creative mediums, hold valuable lessons for everyone.


What sets this show apart, according to Questlove, is his deliberate choice of subjects. He aims to explore creativity in unexpected ways, tackling topics like connection with Yo-Yo Ma, commitment with Fred Armisen, and finding joy and comfort in one’s craft with Anderson Paak.

Questlove expresses a keen interest in exploring the deeper aspects of art creation. He believes that moments of profound and transcendent experiences in music, food, writing, or any form of expression require true passion and artistry. This dedication to craftsmanship and heart is at the core of “Quest for Craft” and his ongoing collaboration with The Balvenie.

Notably, The Balvenie, a whiskey brand, plays a significant role in the production of the show. Their name is prominently featured, and the show is hosted on their YouTube page. However, the heart of the series lies in the illuminating conversations that delve into the journeys these artists have undertaken in their pursuit of true creativity.

Questlove reveals his enthusiasm for understanding the inner workings of creativity, likening it to figuring out “how the engine is made.” “Quest for Craft” provides him with the platform to do just that.

For those interested in exploring this unique exploration of creativity, “Quest for Craft” is available for viewing on YouTube.