TikTok Trims Workforce with Approximately 60 Layoffs Amid January Job Cuts in Tech Sector

ByteDance’s TikTok joins the trend of tech companies streamlining operations at the start of 2024, cutting around 60 jobs in a routine reorganization affecting sales and advertising roles.


ByteDance-owned social media platform TikTok has initiated a workforce reduction, cutting around 60 jobs in a move characterized as part of a regular reorganization. The layoffs impact staff in sales and advertising roles based in offices across Los Angeles, New York, Austin, Texas, and other global locations. Affected employees have the opportunity to apply for over 120 open internal roles within the company, according to a TikTok spokesperson.

Scope of Layoffs: TikTok has confirmed the elimination of about 60 jobs, citing a routine reorganization that affected sales and advertising roles across multiple office locations, including Los Angeles, New York, and Austin, Texas, as well as global outposts.

Internal Opportunities: Employees affected by the layoffs have the option to apply for more than 120 open internal roles within the company. The move emphasizes the company’s commitment to providing opportunities for affected staff within the organization.


Industry-wide Trend: Tech companies have been implementing layoffs at the beginning of 2024, continuing a trend observed in the previous year. Major players such as Amazon, Alphabet, Unity, Discord, Trend Micro, and Tencent’s Riot Games have all announced workforce reductions.

Tencent’s Riot Games Layoffs: Riot Games, a unit of Tencent, recently announced plans to cut 11% of its workforce, translating to approximately 530 employees. The move was described as necessary to enhance focus and work towards a more sustainable future, according to Riot Games CEO Dylan Jadeja.

Previous ByteDance Layoffs: In November, ByteDance, TikTok’s parent company, initiated significant job cuts in its gaming division, Nuverse, signaling a scaling back of its gaming efforts. The restructuring decision was described as part of a regular review to center on long-term strategic growth areas.

Global Workforce: As of 2023, TikTok employed around 7,000 workers in the U.S., while ByteDance boasted a global workforce exceeding 150,000 employees.

TikTok’s workforce reduction, part of a routine reorganization, reflects a broader trend of tech companies streamlining operations at the beginning of 2024. The emphasis on providing internal opportunities for affected employees aligns with efforts to manage workforce changes within the organization.