MrBeast’s X Debut: $263,000 Earnings in One Week, But “A Bit of a Facade”

Internet sensation MrBeast tests X’s revenue potential with a video that rakes in over $263,000 in a week

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Jimmy Donaldson, popularly known as MrBeast, took his content to X (formerly Twitter) to experiment with the platform’s revenue potential, comparing it to his earnings on YouTube. In a post on X, Donaldson revealed that his video, “$1 vs $100,000,000 Car!,” generated over $263,000 after accumulating more than 150 million views in a week. However, he acknowledged that the reported revenue might be somewhat inflated.

In his post, MrBeast stated, “MY FIRST X VIDEO MADE OVER $250,000!” and explained, “But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”

The video, originally posted on YouTube in September, features Donaldson and his team exploring various automobiles, including flying cars and amphibian cars, with appearances from notable figures like Jay Leno.

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X introduced its creator revenue share program in the past year, allowing creators to earn a portion of the ad revenue generated from their posts. Eligibility for the program is based on reaching a specific number of users.

As the most popular individual on YouTube with over 370 million subscribers across his channels, MrBeast’s move to X garnered attention. Elon Musk, who owns X, welcomed MrBeast’s video with a quote post, stating, “First MrBeast video posted directly on X!” Linda Yaccarino, CEO of X, also shared the video on her platform.

Elon Musk initially suggested MrBeast bring his content to X in December. Responding to Musk’s proposal, MrBeast mentioned, “The production cost of my videos runs into millions, and even with a billion views on X, it wouldn’t come close to covering a fraction of it. Nonetheless, I’m game to explore possibilities once monetization hits its stride!”

While the reported earnings from MrBeast’s debut X video appear significant, they are relatively modest for the renowned creator. Forbes reported that Donaldson earned $54 million in the previous year, ranking as the highest-earning creator in 2023. Additionally, he is reportedly close to finalizing a $100 million deal with Amazon for a show.

It’s worth noting that the 150 million views on X may not have been entirely organic, as users reported seeing the video multiple times as an unmarked advertisement. Donaldson himself speculated that the video was boosted by advertisers. Despite this, MrBeast’s X debut showcases the potential for earnings in the creator economy on the platform, as X competes with YouTube and TikTok in the evolving market of online influencers.