Meta’s Shares Skyrocket 20% on Record Profit, Surpassing Expectations, and Debut Dividend

Strong Q4 Performance, First-Ever Dividend, and Positive Outlook Propel Meta’s Market Cap Beyond $1.2 Trillion


In a remarkable surge, Meta’s shares soared over 20% on Friday following the release of its fourth-quarter results, which revealed a threefold increase in profit and marked the company’s inaugural dividend issuance. The stellar performance is attributed to a 25% growth in revenue, reaching $40.1 billion, the fastest rate since mid-2021, indicating a robust rebound in the online advertising market.

Key Financial Highlights:

  1. Revenue Growth: Meta’s Q4 revenue surged by 25% to $40.1 billion, showcasing the company’s resilience and the online ad market’s rebound.
  2. Profit Tripling: Net income more than tripled, soaring from $4.65 billion to $14 billion compared to the same quarter the previous year.
  3. Dividend Debut: Meta announced its first-ever quarterly dividend, set at 50 cents a share, to be paid on March 26. The move was accompanied by a $50 billion share buyback.
  4. Market Cap Boost: The stock rally added over $200 billion to Meta’s market cap, surpassing $1.2 trillion.
  5. 2024 Outlook: Meta forecasts Q1 sales in the range of $34.5 billion to $37 billion, exceeding analysts’ expectations.


Investor Response and Maturity Symbolism:

Investors welcomed Meta’s dividend announcement as a symbolic moment signifying the company’s maturity and successful turnaround since its challenges in 2022. The CEO, Mark Zuckerberg, signaled a commitment to shareholders, portraying Meta as a mature and grown-up business.

Ben Barringer, a technology analyst at Quilter Cheviot, noted that Mark Zuckerberg’s move emphasizes bringing shareholders along and showcases Meta’s evolution into a mature business.

Focus on Artificial Intelligence (AI):

Meta’s investments in AI, particularly its LLaMA large language model, were highlighted as significant moves. Investors believe that Meta is a “closet AI winner,” with its AI capabilities improving ad relevance and service for advertisers.

Efficiency Drive Pays Off:

Mark Zuckerberg’s emphasis on making 2023 a “year of efficiency” has paid off, with Meta reporting a doubling of its operating margin to 41%. Despite substantial investments in the metaverse, including cost-cutting measures and job reductions, Meta’s strategic focus on efficiency yielded positive results.

The company’s Reality Labs unit, with sales exceeding $1 billion in Q4, stood out despite the virtual reality unit recording $4.65 billion in losses.

Meta’s stellar Q4 performance, robust financials, and strategic initiatives, including the foray into AI and a commitment to efficiency, have instilled confidence in investors. The dividend announcement, a rare move for high-growth tech companies, further solidifies Meta’s position as a mature player in the industry. The positive market response underscores Meta’s resilience and strategic prowess amid evolving economic conditions and technological landscapes.