Kim Kardashian has recently unveiled her latest business endeavor, and it’s putting her on a whole different level from the rest of us.
Her shapewear and clothing company, SKIMS, has clinched the prestigious title of the official underwear brand for both the NBA and WNBA. This announcement comes hot on the heels of her revelation that SKIMS will be expanding its offerings to include a line for men, a move that’s poised to escalate her company’s already substantial revenue even further. This development is just the most recent in a string of astute business decisions that have propelled her to the entrepreneurial zenith she occupies today.
Kim Kardashian launched SKIMS in September of 2019, and, as reported by The New York Times, the company’s valuation has already soared to a staggering $4 billion. Forbes estimates that Kardashian herself has added approximately $500 million to her financial portfolio due to her company’s resounding success.
In straightforward terms, yes, Kim Kardashian is a billionaire. This status is attributed to her ever-expanding list of prosperous business ventures, lucrative reality TV contracts, and highly profitable social media posts. Kardashian’s initial major business triumph was her mobile game, Kim Kardashian Hollywood, which debuted in 2014. By 2016, the game had raked in an impressive $51 million in a single year.
KKW, Kardashian’s immensely successful beauty brand launched in 2017, was another significant milestone. Forbes calculated that just a year after its introduction, the beauty company was already generating a staggering $100 million in revenue. She even divested 20 percent of the business for a noteworthy $200 million before rebranding it in 2022. The brand now goes by the name SKKN, specializing in clean vegan beauty, and continues to captivate consumers and their wallets much like its predecessor.
Additionally, Kardashian engages in substantial brand endorsements on her social media platforms. She frequently collaborates with companies to promote their products on Instagram. According to Business Insider, these endorsements can command anywhere from $300,000 to $500,000 per post.
Of course, one cannot overlook her impressive 20-season tenure on “Keeping Up With The Kardashians,” and more recently, the new Hulu show “The Kardashians,” where fans can witness the culmination and execution of all these business ventures. Reports from Parade suggest that by the 20th season, Kardashian was earning upwards of $4 million per episode, and on the Hulu show, the family collectively secured a whopping $100 million.
Given her myriad business triumphs, it’s hardly surprising that Kardashian was officially recognized on Forbes’s billionaire list in 2021. Just two years later, with several more business endeavors under her belt, her net worth stands at a remarkable $1.7 billion, as reported by Business Insider. With her ongoing deals and constant introduction of new products, it’s highly improbable that her financial success will plateau anytime soon. As Kim herself might say, “Not bad for a girl with no talent.”