Exciting Collaboration: Sega and Rovio Set to Develop Multiple New Sonic Mobile Games


Sega has confirmed the development of several new Sonic the Hedgehog mobile titles following its acquisition of Rovio, the developer behind Angry Birds. Earlier in the year, Rovio expressed openness to being acquired by another company, with Sega being one of the potential buyers. Sega completed the acquisition of Rovio in August, bringing the studio fully under its umbrella by September.

This acquisition aimed to make Sega’s IPs more global, and the collaboration with Rovio is seen as a way to facilitate this transition. Sega’s 2023 fiscal year presentation outlined plans to enter the mobile game market, using the Angry Birds IP while also expanding its existing franchises, particularly highlighting Sonic the Hedgehog as one of the focal properties for global mobile IP expansion.

In a presentation by Sega Sammy in December, following the Rovio acquisition, multiple Sonic the Hedgehog titles for mobile devices were explicitly mentioned as being in development. These games are expected to be developed in collaboration with Rovio, given their listing alongside Rovio’s in-house game development tools called the Beacon suite.


Post-Rovio acquisition, Sega is also extending support to other IPs like Hatsune Miku for mobile gaming, along with Angry Birds for PC and console. The company is eyeing collaborations in new and existing games as part of its strategy to penetrate markets in Asia, China, Latin America, the Middle East, Africa, and other countries. Notably, Persona 5: The Phantom X, exclusive to China, is one such effort to expand Sega’s market.

Sega revealed additional plans for 2024, including Atlus’ Metaphor: ReFantazio, Ryu Ga Gotoku Studio’s Like a Dragon: Infinite Wealth, and revivals of classic Sega IPs like Streets of Rage: Revolution. Fans can anticipate a range of new content, including Sonic-related releases, following Sonic the Hedgehog’s significant presence in 2023.