Donald Trump’s Viral Arrest Photo Transforms into Lucrative Profits


The emergence of former President Donald J. Trump’s mugshot in August 2023 led to a unique and controversial opportunity for fundraising and monetization. Trump and his team swiftly turned the incident into a significant fundraising opportunity, capitalizing on the widespread attention garnered by the viral mugshot. Within a short span, Trump raised millions of dollars by selling merchandise featuring his mugshot, including t-shirts, bumper stickers, and posters carrying the slogan “NEVER SURRENDER.”

Continuing to explore ways to profit from this iconic yet controversial moment, Trump ventured into the world of NFTs (Non-Fungible Tokens) by marketing his mugshot as an NFT trading card. Termed the “Mugshot Edition” cards, these NFTs were released in a limited edition of 100,000, each priced at $99. The NFTs were accompanied by a unique offer, featuring pieces of the suit worn in the mugshot and the chance for dinner with Trump at Mar-a-Lago. Physical copies of the cards were also offered as a special addition for bulk purchases of 47 cards or more, potentially signifying the forthcoming 47th president of the United States.

Moreover, those interested in acquiring a piece of Trump’s suit and dining with him had to spend a substantial amount, estimated to be at least $4600 by purchasing nearly 50 NFTs. The NFT’s description highlights the historical significance of the image, portraying it as an essential moment in history, being the first-ever mugshot of a United States President. It emphasizes Trump’s determined and unwavering attitude, symbolizing resilience and commitment to the American Dream.


Trump’s venture into NFTs wasn’t his first foray into this digital market. He had previously released a series of digital trading cards in December 2022 portraying himself as various superheroes. These NFTs were also priced at $99 each, offering opportunities for dinners, golf games, or autographed memorabilia, depending on the number of cards purchased.

After the release of his mugshot and an exclusive interview with Tucker Carlson in August 2023, sales for Trump’s trading cards surged dramatically, reportedly increasing over 500%. By August 2023, Trump had accumulated nearly $3 million in cryptocurrency in his digital wallet and received $4.87 million in licensing fees from the trading cards.

Despite the controversies surrounding these ventures, Trump’s ability to leverage attention-grabbing moments into significant financial gains remains a notable characteristic of his post-presidential activities.