Beyoncé’s ‘Renaissance’ Earns $5.1 Million in Thursday Previews: A Promising Opening


Beyoncé kicked off the weekend with a remarkable start for her concert film “Renaissance,” which garnered significant attention and success. The film, entirely crafted by Beyoncé as its writer, director, and producer, achieved impressive preview earnings of $5.1 million on Thursday, surpassing initial expectations. Projections for the opening weekend estimate “Renaissance” to rake in an impressive $17 million to $20 million from about 2,539 domestic locations.

However, the film’s impact extends globally, debuting in 94 international territories including the U.K., South Africa, and Australia. The global anticipation for “Renaissance” hints at a broader success, potentially accumulating between $30 million to $40 million worldwide.

While this performance is commendable, it doesn’t quite match the numbers set by Taylor Swift’s “The Eras Tour,” which opened with a staggering $92 million domestically last October and has since amassed $250 million globally. Both Beyoncé and Swift chose not to collaborate with major studios, opting instead to partner with AMC Theatres, aiming to widen the reach of their sold-out concerts to a broader audience. This experimental release strategy stands to be highly profitable for Beyoncé, who secures half of the box office earnings, while exhibitors retain the remainder from ticket sales. AMC, in turn, receives a distribution fee, though not as substantial as a standard studio’s cut.


The box office competition heats up as “Renaissance” contends for the top spot against “Hunger Games: The Ballad of Songbirds and Snakes,” currently in its third weekend of release. Additionally, Lionsgate’s new release, “Silent Night,” directed by renowned action filmmaker John Woo and starring Joel Kinnaman, is projected to open between $6 million to $8 million after earning $250,000 in previews. Notably, the unique aspect of “Silent Night” lies in its unfolding storyline devoid of any dialogue, presenting a distinct cinematic experience to audiences.