In a recent revelation by Puck News reporter Matthew Belloni on social media, it is alleged that Ariana Grande has taken the decision to part ways with her manager Scooter Braun. The claim, which sent shockwaves through the music world, was subsequently confirmed by sources close to the situation in a statement to Billboard.
Ariana Grande’s association with Scooter Braun and his company, SB Projects, began a decade ago, prior to the release of her debut album “Yours Truly” in 2013. Over the years, she has achieved immense success, releasing multiple albums and earning a reputation as one of the most influential voices in the music industry. Her most recent album, “Positions,” was released in 2020, and she is gearing up to star in the highly anticipated movie adaptation of “Wicked.”
This development closely follows reports of Demi Lovato also parting ways with Scooter Braun, whom she signed with in 2019. The timing of these two departures has drawn attention to the shifting dynamics within the realm of artist-manager relationships.
Recent claims that Justin Bieber had severed ties with Braun were quickly challenged. Sources have since clarified that the two are still collaborating, working on projects together. While the exact details of these collaborations remain undisclosed, it showcases the complexity of the relationships between artists and their managers in the music industry.
At present, neither Ariana Grande, Demi Lovato, nor Justin Bieber has publicly addressed the status of their professional associations with Scooter Braun. The music mogul’s roster of clients currently includes prominent artists such as David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen, and Quavo, as listed on his official website. Notably, Colombian star J Balvin, who was associated with SB Projects in 2019, left the fold earlier this year and subsequently signed with Roc Nation.
As the industry continues to navigate changes and shifts, the evolving landscape of artist-manager relationships underscores the intricate nature of the music business.